Winning menu items today are flexible, high-velocity items that are easy to prep and that guests recognize and crave. J&J Snack Foods’ Bavarian® Soft Pretzel Sticks checks that box in every way.
Soft pretzels are in the DNA of J&J Snack Foods since founder Gerald Shreiber bought a soft pretzel company and formed the company in 1971. Today, the company is the number one provider of soft pretzel products in foodservice.
Datassential reports that pretzel sticks (sometimes termed pretzel rolls) are the fastest growing appetizer in the past 12 months, up 49%. Among non-fried appetizers, the item is up an extraordinary 198% in the past year. Pretzel Bites are up 16% in the last year as well.
As an appetizer, Bavarian® Soft Pretzel Sticks have a hand-crafted visual appeal. Made from premium pretzel dough, as an appetizer they spark the ordering of upsell dips and sauces and plenty of bar drinks. They are sharable for happy hour or game day crowds.
As a bread side, the soft pretzel sticks quietly replace rolls, bread baskets, or garlic bread while feeling more premium and intentional. Served alongside salads, soups, chicken, or sandwiches, they elevate the plate without adding complexity or labor.
Operationally, soft pretzel sticks and soft pretzel bites truly shine. There is no frying, simply thaw and serve or heat and serve. They have great hold times and work across multiple dayparts. That all means fewer SKUs, less necessary training with items that drive the upsell of sauces and dips as well as beverages.
Make J&J Bavarian Soft Pretzel Sticks and Soft Pretzel Bites your next great seller by buying them online now or ask your distributor. Want to taste them? Order your free samples now.
See how many ways you can delight your customers with our sweet and savory lineup of appetizers, entrées and desserts, along with kid-pleasing specialties for K-12.
