The number of consumers wanting more protein on the menu grew 12% between 2022 and 2024*. Today, with 71%* of customers seeking more protein, the battle for serving the best protein-rich sandwiches, burgers, and hot dogs comes down to elevating the experience above your competition with a better bun.
J&J Snack Foods is the market leader in pretzel buns that are freshly baked and then frozen so that they are as easy as thaw and serve. These Bavarian-style buns come in a variety of looks and sizes for any application.
“Pretzel buns are taking front stage on chain menus because they instantly elevate the dining experience in a way that can command a higher price,” says Norma Jean Abbattista, J&J Snack Foods Senior Director of Marketing – Foodservice.
According to Datassential, 60% of consumers say the type and quality of the bun is “extremely important” or “very important” when ordering a burger at a restaurant. The research firm also found that 40% of consumers say they were willing to pay more for a burger based on the quality of the bun.
Pretzel buns grew 6% on menus in just the past year* and is projected to grow another 26% by 2029 according to Datassential’s AI-driven MenuCastTM. Significant growth is expected within the QSR segment that is sandwich heavy with chains in search of elevating the customer experience.
In the battle for the best proteins, look beyond the patty, filet, weiner, or deli meats to the bun to get the most from your menu with some help from J&J Snack Foods.
Are you ready to try J&J Snack Foods pretzel buns for your menu? Go ahead and request your free sample.
*Datassential, Oct. 2025
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