QSR brands are responding to macroeconomic pressures with renewed focus on value beyond price. Speed of service, consistency, and irresistable, craveable LTOs is the new playbook for driving traffic and sales.
Simple, high-impact menu moves that protect speed, labor, and margin—while still delivering craveability is the path to success.
Operators are leaning into innovation that expands dayparts and snacking moments while keeping execution tight. The QSR category’s top performers are doubling down on menu innovation and elevated customer experiences. Your play: add items that work as LTO heroes—so you get both check lift and marketing heat.
J&J Pretzel Buns are available in a variety of bun tops to fit your LTO inspiration.
J&J Snack Foods Pretzel Buns are one example. Frozen fresh from the oven, adding pretzel buns to elevate a sandwich LTO is as simple as thaw and serve. No rebuilds or training needed assuring consistency and speed of service.
Menu descriptions increasingly highlight crispy, crunchy, and other texture cues, but aroma is another playbook item for a winning strategy.
¡Hola! Churro® Fries have an irresistible crunch and cinnamon sugar aroma.
¡Hola! Churros® Churro Bites or Churro Fries are easy to prepare in ovens, air fryers or deep fryers and when sprinkled with cinnamon sugar that comes in every case, the aroma, crunchy exterior and soft interior has made ¡Hola! Churros the number one brand in the QSR segment.
SuperPretzel® Pretzel Bites have a crunchy exterior and soft interior.
SuperPretzel® Pretzel Bites are another playbook go-to. A few minutes in the oven and sprinkled with kosher salt that comes in every case offers customers a driveable delight with a crunch and soft interior.
Value doesn’t mean “cheap”—it means “worth it.” That’s why the smartest QSR teams are leaning into shareable, snackable, craveable formats that feel like a treat and travel well.
Where J&J Snack Foods fits: crave-forward QSR formats that are easy to execute, easy to promote, help you drive frequency without slowing throughput.
Sample key menu items for your new playbook for free by requesting your free samples now.
See how many ways you can delight your customers with our sweet and savory lineup of appetizers, entrées and desserts, along with kid-pleasing specialties for K-12.
