Serving up trend-worthy innovations is what you can count on from J&J Snack Foods and this spring’s roll out can heat up your sales this summer!
One of the top new trends is fun birthday cake fillings and new ¡Hola! Birthday Cake Flavored Churro Bites makes it easy. That’s why it was named a 2026 Food and Beverage Award (FABI) winner by the National Restaurant Association Show. The award goes to products demonstrating innovation that help operators enhance menus, drive trends and increase profitability.
This nostalgic flavor journey is sure to be a top seller, and because they are as easy as heat, and serve, it will be a winner with your staff and your customers.
Answering the demand for more protein on the menu, J&J Snack Foods’ SuperPretzel® Protein Pretzel delivers 10 grams of protein per 2.5 oz. serving of this delicious twisted pretzel. According to a recent study by the International Food Information Council, 71% of consumers want more protein in their diet, and this new innovation helps operators wishing to position on healthier snacks or appetizers, the new Protein Pretzel checks the box in ease of prep and consumer appeal.
Need a monster soft pretzel as a signature snack or appetizer? J&J Snack Foods’ 16 oz. Bavarian Soft Pretzel is ready. With its golden-brown exterior, traditional Bavarian-style taste, and impressive one-pound size, this pretzel delivers the craveable, premium experience guests expect, with the operational ease foodservice operators need.
Be sure to stop by the J&J Snack Foods Booth (5607) during the National Restaurant Show in Chicago (May 16–19) and taste the innovative flavors of food or frozen beverages. Or, request your free samples of these and other J&J Snack Foods products now.
See how many ways you can delight your customers with our sweet and savory lineup of appetizers, entrées and desserts, along with kid-pleasing specialties for K-12.
