The rapid growth of churros from authentic Mexican restaurants to major national chains can be credited to their unique customer appeal across all demographics. Young and old love the crunch and flavor of this global treat that increases traffic and sales like few other menu items.
¡Hola! Churros® by J&J Snack Foods is the market leader with a broad selection of shapes and styles of frozen churros that are as easy to prep as heat and serve. While churros menu penetration is up 111% as a mini dessert in the past four years, Datassential’s new AI-driven MenuCast projects continued growth through 2027. Their projections show the most significant growth will be with the casual dining segment higher price points and obvious social media buzz can drive traffic as both a snack, and dessert.
“Casual dining restaurants are adding churros more than any other segment, up 14% on menus in just the past year at a median average menu price of $7.99.”
Datassential
February 2024
The menu research company ranks churros as outperforming 96% of all other menu items for the most growth through 2027. Thus, if you are just now considering churros, there is plenty more years of growth ahead.
J&J Snack Foods’ Research and Development Team continues to innovate its ¡HOLA! Churros line, most recently with its new Churro Fries. The new Churro Fries are made from a delicious cake-like authentic Spanish-style recipe. These cravable 4-inch churro fries are perfect for any daypart. They even come with cinnamon sugar in every case.
¡Hola! Churros are the easiest way to serve a trending mini dessert or snack. Simply thaw them, then bake, deep fry, or air fry them to perfection in minutes. Finish them with your intended topping and serve. As an incredible carrier for nostalgic add-ons such as colorful sprinkles or even dry cereal held by flavor ice creams, soft serve, or whipped toppings the opportunities to add margins to an irresistible dessert is uncanny. As part of a bundled meal deal or accompanying a drive-thru coffee, ¡HOLA! Churros® is truly a traffic and profit-builder like no other.
Here is another tip. Add ¡Hola! Churros to your breakfast menu. While churros are perfect for any daypart, more regional and national chains are featuring them on their breakfast menus, up 26%* in just the past year.
One example is First Watch, who added ¡Hola! Churro loops with sea salt caramel toffee and Mexican mocha dipping sauces for their menu in August of 2023 for a $5.99 price. Download our ¡Hola Churros! Brochure, or get more fresh ideas on getting the most from your churros. Contact your J&J Snack Foods Representative or distributor to order them. If, you would like to try one of our featured churros, you can request a free sample