Here’s Why ¡HOLA! Churros™ Should Be on Your NEXT Menu

If growing on America menus by 60%* in the past year as a mini dessert wasn’t enough to convince you, there are plenty more good reasons to make ¡HOLA! Churros™ your next great menu discovery.

“J&J Snack Foods has been making churros easy for operators for more than a decade, but the new ¡HOLA! Churros brand came just in time to offer you more options in shapes, sizes, and fillings,” says Norma Jean Abbattista, Sr. Director of Marketing for J&J Snack Foods.

“Our churros give an operator’s menu a twist on global flavors so important to attracting Gen Z and Millennial customers,” says Abbattista. “Yet their flavor is embraced by customers of all ages. They are fun, delicious, and versatile so that any operator can easily customize them to make them unique on their menu.”

A quick check of pairings for churros says it all.

The top six pairings of toppings for churros, according to Datassential.
The top six pairings of toppings for churros, according to Datassential.

While regular churros are typically served with cinnamon sugar sprinkled atop, ¡HOLA! Churros go beyond the normal with a variety of churros pre-filled with everything from their new chocolate-filled churros to fruit flavors and even Bavarian crème and cajeta (Mexican caramel) straight from the box.

¡HOLA! Churros are great sprinkling with a dry spice and served with savory dips.
¡HOLA! Churros are great sprinkling with a dry spice and served with savory dips.

Other operators are ways to serve ¡HOLA! Churros with savory items, drizzling them with spicy seasoning then offering them as dip sticks into everything from queso to slathering them with a ranch dressing and sliced jalapenos as an appetizer or bar snack.

Available in two styles. Choose from Crispy Southwest Recipe which has a light interior and crispy exterior or Authentic Spanish Recipe with a cake-like interior. Both recipes offer sizes up to 16” churros down to churro bites. Shapes offered are authentic loops, traditional churros, and bites as well as fillings.  ¡HOLA! Churros offer an Ideas Guide for the many options for customizing them for your own menu, then select the right size and shape for ordering from your distributor or online along with other great J&J Snack Foods products for foodservice at WebstaurantStore.com.

*Datassential, August 2023